Which of the Following Segmentation Methods Would Be Most Appropriate

question 81

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling MP3 players?

• A)Geographic
• B)Buying situation
• C)Demographic
• D)Benefit
• E)Personality

---

Definitions:

Time-Driven Activity-Based Costing

A costing methodology that assigns cost based on the time resources are expected to use, providing a more accurate representation of resource usage.

Capacity Analysis

is the assessment of a company's ability to produce goods or services at an optimal cost and efficiency, considering its resources.

Customer Support Department

A division within a company dedicated to assisting customers with their questions, issues, and needs concerning products or services.

Time-Driven Activity-Based Costing

An accounting method that assigns costs to products based on the estimated amount of time activities take and the cost of performing those activities.