Examlex
The SAP enterprise-resource planning software is being used to help direct the operations of many of the world's largest companies.
Supply Chain Management
The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.
Marketing Channel
Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.
Consumer Interests
The preferences, needs, and desires of individuals as purchasers of goods and services.
Channels
Paths or routes through which goods and services flow from the producer to the consumer or in the delivery of a service.
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