Positioning Is the Process of

question 22

Multiple Choice

Positioning is the process of

• A) acquiring a lease for a retail store in a region.
• B) creating and supporting a clear and distinct retailer image.
• C) finding a retail location site.
• D) negotiating the percentage-of-sales payment to the mall owners.
• E) performing a situation audit.

---

Definitions:

Percent

A mathematical term denoting a part of a whole divided by 100, used to express quantities as fractions of 100.

Successful Marriages

Marital relationships characterized by mutual satisfaction, emotional support, and long-term stability.

Realistic Expectations

Expectations that are founded on practical and achievable standards, acknowledging the likelihood of outcomes based on facts and evidence.

Triangular Theory

A psychological theory that conceptualizes love in terms of three components: intimacy, passion, and commitment.