The More Products a Celebrity Endorses,the

question 38

Multiple Choice

The more products a celebrity endorses,the

• A)more competent she becomes in the eyes of consumers.
• B)less trustworthy she becomes in the eyes of consumers.
• C)more likeable she becomes in the eyes of consumers.
• D)less likely an audience member is to use to peripheral route to persuasion.

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Definitions:

Colour Vision

The capability of the visual system to distinguish objects based on the wavelengths of the light they reflect, emit, or transmit.

Vision Clarity

The sharpness and clearness of vision, often measured by the ability to discern letters or numbers at a specified distance.

Eye Movements

The voluntary or involuntary movement of the eyes, which can be important in visual tracking, reading, and expressing emotions.

Saccades

Rapid, ballistic movements of the eyes that abruptly change the point of fixation, allowing the visual system to quickly move from one object of interest to another.