Research Indicates That Subliminal Influence

question 31

Multiple Choice

Research indicates that subliminal influence

• A) never occurs.
• B) usually occurs in the short term for simple judgments.
• C) is more likely among people high in the need for cognition.
• D) can persuade people to take action even when they were previously unmotivated to do so.

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Definitions:

Municipal Swimming Pool

A public swimming facility maintained by a local government for the use of its residents.

Entrance Fees

Entrance fees are charges that individuals must pay to gain access to a facility, event, or organization.

Price Discrimination

A pricing strategy where identical or similar goods or services are sold at different prices by the same provider in different markets or to different segments of consumers.

Producer Surplus

The difference between what producers are willing to sell a product for and the actual price they receive, representing extra benefit or profit for producers.