Research Has Found That When People Are Presented with a Request

question 129

Multiple Choice

Research has found that when people are presented with a request accompanied by a reason that does not offer a real justification for the request,they often respond

• A)with skeptical reactance.
• B)by asking for a more complete explanation.
• C)with surprise followed by caution.
• D)by complying mindlessly.

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Definitions:

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.