In New Media, ________ Refer to the Number of Times

question 50

Multiple Choice

In new media, ________ refer to the number of times an ad appears in front of the user.

• A) impressions
• B) view rates
• C) air rates
• D) True views
• E) expressions

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Definitions:

Unstructured Interview

An interview format in which the clinician asks spontaneous questions that are based on issues that arise during the interview.

Predictive Validity

The extent to which a test or measurement accurately predicts future outcomes or behaviors.

Content Validity

The extent to which a test measures all aspects of the construct it is intended to assess, ensuring the test is adequately comprehensive.

Biological

Relating to the processes and functions of living organisms and their parts.