Michael, an Actor, Plays the Protagonist in a Sitcom

question 74

Multiple Choice

Michael, an actor, plays the protagonist in a sitcom. As per his contractual obligations, he is required to be seen drinking Fizzy Cola, a brand of soda pop, at least once in every episode. Which of the following terms best reflects this situation?

• A) Product placement
• B) Sample
• C) Rebate
• D) Public relations
• E) Personal selling

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Definitions:

Goodness-Of-Fit

A statistical test used to determine the extent to which observed data match the expected distribution under a specific model.

Flavour

The distinctive taste of a food or drink, perceived by the sense of taste and smell.

Political Party

An organized group of people with at least roughly similar political aims and opinions, seeking to influence public policy by getting its candidates elected to public office.

Income Brackets

Categories defined by ranges of income levels, often used for statistical analysis and tax purpose.