Communication Objectives Are Specific Goals Related to the Retail Communication

question 67

True/False

Communication objectives are specific goals related to the retail communication mix's effect on the customer's decision-making process.

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Definitions:

Deep Acting

Efforts to change your actual emotions to better match the required emotions of the situation.

Intense Feelings

Strong emotions that are deeply felt and can significantly impact behavior and decision-making.

Emotions

These are complex psychological states involving thoughts, feelings, physiological changes, and behaviors in response to stimuli.

Emotional Dissonance

A discrepancy between the emotions a person displays and the emotions he or she actually feels.