Luke Was Interested in Developing a Communication Budget for His

question 65

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning a few promotional sales and will advertise through local newspapers.With the available information,what method would be best for Luke to pursue to develop his communication program?

• A) Affordable method
• B) Objective-and-task method
• C) Percentage-of-sales method
• D) Competitive-parity method
• E) Developmental method

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Definitions:

Responsiveness

The ability of a company or organization to react quickly and effectively to changes in the environment, customer demands, or market conditions.

Economies of Scale

The cost advantage achieved by an increase in production, leading to a decrease in the cost per unit.

Inbound Transportation Costs

Expenses associated with moving goods from suppliers to a company, including freight, shipping, and handling fees.

Milk Runs

A delivery method in which a single vehicle collects goods from several suppliers in a single trip, improving efficiency and reducing transportation costs.