The Combination of Factors Retailers Use to Satisfy Customer Needs

question 11

Multiple Choice

The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:

• A)retailing conglomerate.
• B)retail mix.
• C)marketing strategy.
• D)target group.

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Definitions:

World Supply

The total amount of a particular good or service that is available for purchase on the global market.

Quadrupled

To increase or be increased fourfold, a term often used in finance, demography, and general quantitative analysis to describe significant growth or expansion.

Market Power

The ability of a company or entity to influence the price and output levels in a market.

Oil Exports

The sale and shipment of crude oil or refined petroleum products from one country to another.