What Benefit Does a Retailer Experience When Using a High/low

question 62

Multiple Choice

What benefit does a retailer experience when using a high/low strategy rather than an EDLP strategy?

• A) A high price sends the consumer a message of quality that the EDLP strategy does not communicate
• B) EDLP is much more difficult to maintain than high/low pricing strategy
• C) High/low pricing strategies create excitement
• D) The same merchandise appeals to consumers who want quality and those who wait for bargains
• E) All of these are benefits

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Definitions:

Psychological Demands

The cognitive and emotional requirements or stressors associated with a job role.

Exhaustion

A state of extreme physical or mental fatigue, often resulting from stress or overwork.

Type A Personality

The Type A personality is characterized by being highly competitive and highly focused on work with few interests outside of work.

Dysfunctional Behavior

Actions by individuals within organizations that are detrimental to the organization's goals or to the well-being of its employees.