Why Cannot Retailers Rely Solely on Customer Complaints for Providing

question 96

Essay

Why cannot retailers rely solely on customer complaints for providing useful information when researching customer expectations and perceptions?

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Definitions:

Confidentiality

The ethical and often legal duty to keep information shared by or about individuals during research, medical treatment, or any professional service private and secure.

Tenacity

A way of knowing based on accepting knowledge, correctly or incorrectly, because it has stood the test of time.

Test of Time

The ability of something to remain useful, valuable, or relevant over a long period.

Epistemological Questions

Queries regarding the nature, scope, and sources of knowledge.