Examlex
Which of the following is an important challenge facing managers today?
Global Market Segmentation
The process of grouping of customers across national markets based on criteria such as level of economic development, cultural characteristics, language, buying patterns, and regulatory environment.
Middle-Class Customers
Consumers belonging to the middle socioeconomic bracket, typically characterized by average income levels, who may drive demand in certain markets.
Multinational Clothing
Clothing brands and companies that operate and sell their products in multiple countries around the world.
Global Market Segmentation
The process of dividing the global market into smaller groups with similar needs or characteristics to target products or services more effectively.
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