According to Porter It Is Recommended to Adopt Only One

question 47

True/False

According to Porter it is recommended to adopt only one of the three generic strategies.

Understand the core principles and techniques in personal selling.

Recognize the role of sales support roles and how they differ from other sales positions.

Comprehend the impact of digital technologies on the sales process and customer interaction.

Identify the various stages in the personal-selling process and strategies for each.

---

Definitions:

Real Wages

Wages adjusted for inflation, reflecting the actual purchasing power of income earned from work.

Output per Worker

A measure of productivity calculated by dividing total output of goods or services by the number of workers involved in the production.

Productivity of Labor

The measurement of the output produced by employees per unit of input, such as per hour of work.

Diminishing Returns

A principle which states that as more units of a variable input (like labor) are added to fixed inputs (like capital), the additional output from each new unit of input will eventually decrease.