MIS Can Add Value to Both Primary Activities and Support

question 137

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

• A) Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items
• B) A system for the sales and marketing departments to track specific sales targets and follow up processes
• C) An easy electronic survey, similar to SurveyMonkey, to be sent to the customer right after a service was completed
• D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status

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Definitions:

Autism Awareness

Efforts aimed at increasing knowledge and understanding about Autism Spectrum Disorder (ASD) among the general public.

Feeling of Satisfaction

A consumer's positive emotional reaction after purchasing and using a product or service, often leading to repeat purchases and loyalty.

Logistics

The detailed coordination of a complex operation involving many people, facilities, or supplies.

Supply Chain

Refers to the network of individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.