Examlex
What is knowledge?
Early Majority
The segment of consumers in the technology adoption lifecycle that adopts a new product just before the average person, usually after seeing evidence that it works from the "early adopters."
Customer Segmentation
The practice of dividing a company's customers into groups that reflect similarity among customers in each group for targeted marketing and sales strategies.
Entrepreneur
An individual who initiates, organizes, and manages a venture to bring a new product or service to the market, often taking on significant financial risks in the hope of profit.
Beachhead Market
An initial target market that a company focuses on penetrating as a point of entry and a foundation for future growth.
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