What Is Information Collected from Multiple Sources Such as Suppliers

question 24

Multiple Choice

What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making?

• A) Supplier's intelligence
• B) Social intelligence
• C) Employee intelligence
• D) Business intelligence

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.

Shopping Product

Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.

Promotion

A marketing strategy aiming to increase customer awareness and interest in a product or service, often involving special offers.

Unsought Product

Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.