Atmospherics Refers to the Design of an Environment Via Visual

question 42

True/False

Atmospherics refers to the design of an environment via visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

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Definitions:

Grammar

The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

Denotative Meaning

The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotative Meaning

The emotions and connections triggered by a particular term.

Connotation

Connotation refers to the emotional or cultural associations attached to a word beyond its literal meaning, influencing how it is understood.