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What Are the Two Basic Shopping Goals and How Can

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Essay

What are the two basic shopping goals and how can the impact of a store's environment influence the customer's shopping goals?


Definitions:

Message Shortness

The characteristic of conveying information in a brief and concise manner.

Audience Shock

A reaction from the audience that occurs when they are presented with unexpected, surprising, or shocking information or content.

Direct Approach

A communication method where the main point or important information is presented at the beginning.

Communicating Bad News

The delicate process of delivering unfavorable or disappointing information in a way that minimizes negative impact.

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