When Raisa Walked into the Local Convenience Store, She Saw

question 87

Multiple Choice

When Raisa walked into the local convenience store, she saw it had parallel aisles with shelves on either side. Immediately, she knew the retailer had used a ________ as a design for its store.

• A) racetrack layout
• B) grid layout
• C) loop
• D) free-form layout
• E) boutique layout

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Definitions:

Internet Channel

Digital platforms and networks that facilitate online marketing, sales, and communication between businesses and consumers.

Traditional Store-based

Pertains to physical retail outlets or stores where customers can shop for and purchase goods in person.

Extreme-value Retailer

A type of retailer that sells products at prices significantly lower than those of competitors, often in a no-frills shopping environment.

Target Customer

The specific group of consumers identified as the intended recipient of a product or service, based on shared characteristics or needs.