Atmospherics Refers to the Design of an Environment Via Visual

question 42

True/False

Atmospherics refers to the design of an environment via visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

---

Definitions:

Self-discrepancy

A theory suggesting individuals experience discomfort (e.g., sadness, feeling threatened) from any discrepancy between their actual self and ideal or ought selves.

Emotional Reaction

The psychological and physical response to an event or stimulus that can range from happiness and joy to sadness, anger, or fear.

Lean

Characterized by a high ratio of muscle to body fat, or in business, operating with efficiency and minimal waste.

Athletic

Relating to or involving sports, physical activities, or the physical skills and abilities required in sports.