The Two Benefits Customers Seek When Shopping Are Customer Satisfaction

question 77

True/False

The two benefits customers seek when shopping are customer satisfaction and customer service.

Understand the fundamental principles of behaviorism.

Differentiate between types of conditioning (classical and operant) and their applications.

Identify the role of reinforcement and punishment in shaping behavior.

Identify key figures in the development of behaviorist theory and their contributions.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.