What Is the Philosophy of Relationship Marketing

question 7

Multiple Choice

What is the philosophy of relationship marketing?

• A)Advertising your interpersonal skills and charisma is more effective than advertising your qualifications
• B)Developing a personal relationship with clients and keeping them satisfied is more important than seeking out new clients
• C)Focusing initially on selling your services to friends and relatives will quickly build you a client base
• D)Offering couple and group training sessions encourages potential clients who would feel uncomfortable coming alone

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Definitions:

Organization Development

A discipline concerned with growing the knowledge and efficacy of personnel to drive more effective changes and improvements in organizational settings.

Quality Program

A program that embeds product and service quality excellence in the organizational culture.

Management by Objectives

A management strategy where employees and managers collaborate to set, monitor, and achieve specific objectives within a defined timeframe.

Initial Targets

The preliminary goals or objectives set at the start of a project or period.