What Is the Primary Objective of CRM Process

question 4

Multiple Choice

What is the primary objective of CRM process?

• A) To develop a base of loyal customers who patronize the retailer frequently
• B) To satisfy customers by providing discounts and special offers
• C) To increase the foot-traffic into retail stores
• D) To offer the best prices possible to their target customer
• E) To attract customers away from competitors

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Definitions:

Competence

The ability of an individual or organization to effectively perform or carry out a specific task or skill.

Kurt Lewin

A psychologist known for his contributions to social psychology, particularly his theories on group dynamics, leadership styles, and organizational change.

Change Model

An approach or methodology utilized to facilitate transformation or modification within an organizational setting.

Attitudes

Mental states or positions regarding a person, item, or issue, encompassing beliefs, feelings, and behavioral intentions.