Which of the Following Statements Is True of the Customer

question 5

Multiple Choice

Which of the following statements is True of the customer pyramid?

• A) Customers in the iron segment need special attention from the retailer to grow their potential to be better customers.
• B) All customers regardless of their segment must receive equitable promotional benefits.
• C) Customers in the lead segment buy merchandise on sale or abuse return privileges.
• D) Customers in the gold segment are the most profitable and loyal customers.
• E) Customers in the platinum segment place little emphasis on customer service.

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Definitions:

Self-Serving Bias

The common tendency to attribute one's successes to personal factors while attributing failures to external factors.

Defensive Attribution

A cognitive bias where individuals attribute causes for successes and failures in a way that defends their self-esteem, typically blaming external factors for failures.

Stereotypes

Oversimplified generalizations about groups of people that often underestimate individual differences and can lead to prejudice and discrimination.

Response Tendencies

The habitual ways in which individuals react to certain stimuli or situations, often developed through experience or conditioning.