Based on the following customer purchase data, which customer would have a higher lifetime value to the retailer? 
Definitions:
Conciliation and Mediation Services
Services focused on resolving disputes between parties through mutual agreement, without resorting to legal action.
Union Members
Individuals who belong to a labor union, an organized association of workers formed to protect and further their rights and interests.
Visible Minorities
Refers to groups of people who are not of the dominant race in a given society and who are recognizable by their distinct physical characteristics.
Older Workers
Individuals in the workforce who are near or beyond the traditional age of retirement, often considered to bring valuable experience and stability.
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