Customer Loyalty Means

question 36

Multiple Choice

Customer loyalty means

• A) customers are committed to purchasing from the retailer and will seldom shop at competing stores.
• B) customers have a high frequency of purchasing merchandise from the retailer.
• C) customers have most recently shopped and purchased from the retailer.
• D) customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.
• E) customers have positive emotions about a retailer and will be loyal to that retailer.

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Definitions:

French and Indian War

A conflict from 1754 to 1763 between Britain and France in North America, part of the larger Seven Years' War, involving Native American allies on both sides.

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A Native American tribe historically located in what is now Texas, Oklahoma, and New Mexico, known for their horseback riding and warrior skills.

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The abilities and techniques related to riding, driving, steeplechasing, or vaulting with horses, developed for sport, leisure, or competitive purposes.