The Objective of the CRM Process Is to

question 77

Multiple Choice

The objective of the CRM process is to

• A) analyze market trends.
• B) expand services.
• C) develop loyalty and repeat-purchase behavior.
• D) extend hours of operations.
• E) monitor customer transactions.

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Definitions:

Optimal Level

The most favorable balance or degree of any variable or condition for achieving maximum efficiency or effectiveness.

Public Good

A product or service that is available for all people to consume, without being depleted, regardless of who pays for it.

Public Good

Services or products are given freely to all members of society, supplied by either public institutions or private sectors, with no intention to profit.

Willingness To Pay

The maximum amount an individual is prepared to spend on a good or service, indicating the value they derive from the item.