A Way to Achieve Customer Alchemy Is Through ________, Which

question 75

Multiple Choice

A way to achieve customer alchemy is through ________, which involves offering and selling more products and services to existing customers and increasing the retailer's share of wallet with these customers.

• A) 1-to-1 retailing
• B) add-on selling
• C) personalizing
• D) data mining
• E) cross retailing

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Definitions:

Automatic Stabilizers

Economic policies and programs, like unemployment benefits and progressive taxation, that automatically help stabilize an economy by decreasing the effects of economic fluctuations.

Aggregate Demand

Aggregate requirement for goods and services within an economic system, evaluated at a fixed comprehensive price level over a defined period.

National Debt

The total amount of money that a country's government has borrowed, by various means, to cover its spending in excess of tax revenues.

Federal Budget Deficit

The shortfall when the federal government's expenditures exceed its revenues within a fiscal year.