Which of the Following Statements Does Not Describe Personalization Implemented

question 1

Multiple Choice

Which of the following statements does not describe personalization implemented as a CRM program?

• A) It overcomes a limitation of CRM strategies that treat all customers in a platinum segment as identical.
• B) With the availability of customer-level data and analysis tools, retailers can now economically offer unique benefits and target messages to individual customers.
• C) The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers.
• D) It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.
• E) The effective use of customer information in personalization programs creates the positive feedback cycle in the CRM process.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.