Examlex
Procter & Gamble modified a liquid detergent to make it available as a concentrated powder in a pouch. P&G's new product is an example of an improvement innovation.
Adaptation-Level
A theory suggesting that people adapt to new stimuli and events, eventually perceiving them as normal and using this new norm as a baseline for future judgments.
Emotional Satisfaction
A state of contentment and fulfillment derived from emotional experiences.
External Locus
A belief that one's life events are primarily due to external forces or situations beyond one's control.
Locus of Control
A psychological concept referring to the extent to which individuals believe they have power over events in their lives.
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