Positive Statements Are Descriptive, While Normative Statements Are Prescriptive

question 284

True/False

Positive statements are descriptive, while normative statements are prescriptive.

---

Definitions:

Involvement

The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.

Motivation

Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.

Consumer Involvement

Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.

Involvement

The degree of interest and attention that an individual devotes to a particular activity, issue, or item, often affecting decision-making processes.