Testing the Internal Consistency of the Questions in a Survey

question 5

Multiple Choice

Testing the internal consistency of the questions in a survey is a measure of its

• A) instrument bias
• B) validity
• C) reliability
• D) sufficiency
• E) none of the above

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Definitions:

Radical British Press

Historically, publications and outlets in Britain that advocated for radical reform and political change, often challenging mainstream social and political norms.

Advertisers

Entities that promote products, services, or ideas through various channels of communication, aiming to influence consumer behavior and preferences.

Silvio Berlusconi

An Italian media tycoon and politician who served as the Prime Minister of Italy in four governments.

Television Outlets

Broadcasters or channels that deliver television content to viewers, including traditional networks and cable channels.