In Social Marketing, Which Term Is Used to Describe the Process

question 15

Multiple Choice

In social marketing, which term is used to describe the process that identifies subgroups of a larger audience that shares common characteristics?

• A) Marketing mix
• B) Societal welfare
• C) Explore and discover
• D) Audience segmentation

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Definitions:

45-degree Line

A line in economic graphs illustrating points where two variables measured on the axes are equal.

Indeterminate

Lacking clear or definite limits or form; unable to be precisely measured or decided.

Graphed

Represented data or quantities visually using a graph, such as a pie chart, line graph, or bar chart.

Slope

In mathematics, the slope is the measure of the steepness, incline, or grade of a line, calculated as the ratio of the vertical change to the horizontal change between two points on the line.