Which of the Following Is True About Porter's Competitive Strategies

question 54

Multiple Choice

Which of the following is true about Porter's competitive strategies?

• A) Differentiation strategies address whether the market scope is broad or narrow.
• B) Differentiation can be broken down into low cost or broad scope categories.
• C) An airline using the differentiation strategy would be likely to offer travelers refreshments at a reasonable price, rather than serve bounteous meals.
• D) Apple, Inc. is a company that has benefited from a differentiation strategy and never tried to compete on price because it likes being perceived as an "elite" brand.

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Definitions:

Catholic Church

The largest Christian church, led by the Pope, with a global presence and a religious tradition that spans over two thousand years.

Leonid Brezhnev

A prominent Soviet politician who served as the General Secretary of the Communist Party of the Soviet Union from 1964 until his death in 1982.

Mikhail Gorbachev

The last leader of the Soviet Union, known for his policies of glasnost (openness) and perestroika (restructuring) which led to the end of the Cold War.

Nelson Rockefeller

An American businessman and politician who served as the 41st Vice President of the United States from 1974 to 1977 under President Gerald Ford and was the 49th Governor of New York.