Two Types of Hybrid Structures Are Common Today

question 75

Multiple Choice

Two types of hybrid structures are common today. The approaches combine:

• A) product and matrix structures; product and horizontal structures.
• B) functional and divisional structures; functional and horizontal structures.
• C) marketing and sales; marketing and logistics.
• D) horizontal and teams; vertical and authority.

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Definitions:

Ultimate Consumer

The final buyer who purchases products or services for personal use and not for manufacturing or resale.

Pulling Strategy

A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.

Demand Generation

Strategies and tactics employed by companies to create awareness and demand for their products or services, often involving marketing and sales efforts.

Market Share

The portion of total sales in an industry generated by a particular company, indicating its competitiveness and dominance in the market.