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Woodward's classification of technology (into three clusters of organizational technologies) was based on a scale that measured:
Television Network
An organization that distributes television programming to affiliated broadcast stations or cable networks.
Audience
The group of consumers for whom media content is produced or intended, including readers, viewers, and listeners.
Advertisers
Entities that pay to promote their products, services, or ideas through various media channels to reach potential consumers.
Consumers
Individuals or groups who purchase goods and services for personal use.
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