Examlex
The ____ arises from a set of codified principles and regulations that describe how people are required to act, are generally accepted in society, and are enforceable in the courts.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
Black Box Model
A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
Unspoken Needs
Customer requirements or desires that are not directly expressed or communicated, often identified through observation, research, or predictive analytics.
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