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Technician A says that using the wrong power steering fluid can cause damage to the power steering system. Technician B says that using the incorrect fluid can result in the creation of excessive pressure that can cause leaks, loss of assist, or even a fire hazard. Who is correct?
Extensive Search
The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.
Need Recognition
The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.
Visible or Symbolic
Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.
Social Risk
The potential for an individual to experience loss or damage to their social status, relationships, or respect within a community.
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