Examlex
Select the correct choice for the coefficients needed to balance the following equation.
___H2SO4 + ___Ca(OH) 2 ___H2O + ___CaSO4
Source Credibility
The degree to which the audience perceives a message’s source as expert and trustworthy.
Attitudes
Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.
Central Route
A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.
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