A Criticism of Uses and Gratification Theory Is That It

question 14

Multiple Choice

A criticism of uses and gratification theory is that it:

• A) endorses the "magic-bullet" or "hypodermic-needle" model of mass communication.
• B) emphasizes description rather than explanation and prediction.
• C) rejects the idea of parasocial relationships as being a reason for media consumption.
• D) portrays the consumers of media content as selfish, insatiable, and materialistic.

---

Definitions:

Average Total Cost

The sum of all production costs (both fixed and variable) divided by the total amount of goods produced.

Average Variable Cost

The total variable costs (costs that change with production levels) divided by the quantity of output produced, representing the per-unit variable cost.

Total Cost

The sum of all costs incurred by a firm in producing a certain level of output, including both fixed and variable costs.

Variable Cost

Costs that are directly correlated with the quantity of production or output generated.