In the Digital Era, Agenda-Setting Theory Does Not Measure Up

question 17

Multiple Choice

In the digital era, agenda-setting theory does not measure up to its claims because:

• A) the causal link between the media's agendas and the public's agendas has been called into question.
• B) it is largely based on qualitative data as opposed to well-grounded quantifiable data.
• C) the role of interest aggregations has been underrepresented.
• D) modern websites and apps change the structure of gatekeeping and allow the public to set its own agenda.

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Definitions:

Global Reach

The ability of a company or organization to operate and influence at an international scale.

Paywall

A method of restricting access to content, especially on a website, via a paid subscription.

Online Communities

Virtual spaces where individuals gather to share information, interact, and form relationships around common interests.

Social Networking Sites

Websites that provide a virtual community for people to socialize about a particular subject or any topic in general.