In the Digital Era, Agenda-Setting Theory Does Not Measure Up

question 17

Multiple Choice

In the digital era, agenda-setting theory does not measure up to its claims because:

• A) the causal link between the media's agendas and the public's agendas has been called into question.
• B) it is largely based on qualitative data as opposed to well-grounded quantifiable data.
• C) the role of interest aggregations has been underrepresented.
• D) modern websites and apps change the structure of gatekeeping and allow the public to set its own agenda.

---

Definitions:

Controlling Responsibilities

The duties involved in ensuring that the activities of an organization are proceeding as planned and correcting any deviations.

Ivy Lee

A pioneer in public relations and communications, known for his development of modern public relations strategies and crisis communication.

Importance

The state or quality of being significant, valuable, or of great concern in a particular context or to a particular entity.

Prioritization

The process of ranking tasks, projects, or objectives in order of importance or urgency to ensure efficient use of time and resources.