According to Katz, Uses & Grats Are Indicative of Media

question 27

Essay

According to Katz, uses & grats are indicative of media use. How might these differing needs also affect the media ability to mold our agendas?

---

Definitions:

Output Effect

The impact that changes in production levels have on a company's total revenue, often influenced by market demand and price.

Fixed Proportions

A production scenario where inputs must be combined in strict, fixed ratios to produce an output, allowing no substitutions.

MRP

Stands for Material Requirements Planning, a system for calculating the materials and components needed to manufacture a product.

Wage Rate

The amount of money paid to workers for their services, usually expressed per hour or per unit of work done.