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A boomerang effect is likely to happen when a persuader chooses to advocate a message that falls within another person's latitude of acceptance.
Visual Action Track
A term used in cognitive psychology referring to the processing pathway in the brain that is specialized for perceiving and interpreting movements and actions.
Dual Processing
The theory that the brain processes information in two distinct ways: automatic, unconscious thinking, and slower, conscious deliberation.
Circadian Rhythm
Our biological clock; regular bodily rhythms (for example, of temperature and wakefulness) that occur on a 24-hour cycle.
REM Rebound
The tendency for REM sleep to increase following REM sleep deprivation.
Q2: For many students of persuasion, the most
Q14: How might Geertz and Pacanowsky (and Philipsen)
Q18: How are the ideas proposed by Deetz
Q20: Which of the following is NOT included
Q21: Evaluate SIP theory as a scientific theory.
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Q35: According to Tannen, the first step in