What General Strategies Should Be Utilized to Persuade an Audience

question 23

Essay

What general strategies should be utilized to persuade an audience that has high ego-involvement? How about a dogmatic audience?

Understand different strategies for overcoming resistance to change.

Recognize the role of participation, persuasion, and empowerment in managing change.

Identify the conditions under which technological change is most beneficial to organizations.

Understand the importance of effective communication in the change management process.

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Definitions:

Direct Materials

Materials that become an integral part of a finished product and whose costs can be conveniently traced to it.

Direct Labour

The labor costs directly attributable to the production of goods or services, typically including wages of workers who are physically involved in creation of the product.

Variable Overhead

Expenses that fluctuate with changes in production volume, such as utilities or materials used in the manufacturing process.

Fixed Overhead

Fixed costs that do not vary with the volume of production, such as rent, salaries, and insurance.