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Petty and Cacioppo maintain that as long as people have a personal stake in accepting or rejecting an idea, they will be much more influenced by the characteristics of the persuader than by what the message says.
Report
A structured account or document detailing the findings or results of a specific investigation, study, or analysis.
Confuse Readers
To present information in a way that makes it difficult for the audience to understand or follow the intended message.
Interview
A formal conversation between two or more people where questions are asked by the interviewer to obtain information from the interviewee.
Closed-Ended Questions
Questions formulated in a way that limits responses to specific choices, such as "yes" or "no," making them easy to analyze.
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