Examlex
According to media multiplexity scholars, the number of media used between people is inversely proportional to their relationship strength.
Mainstream News Sources
Media outlets that are widely accepted and consumed by the general public, often characterized by a broad appeal and significant reach.
Two-Step Flow
A communication theory that proposes ideas flow from mass media to opinion leaders, and from them to a wider population, highlighting the role of personal influence in the dissemination of information.
Opinion Leaders
Individuals who, due to their expertise, position, or social status, influence the attitudes and behaviors of others in their community.
Media Messages
The content delivered to an audience through various channels of communication, such as television, radio, newspapers, and the internet, often with the intention of informing or influencing.
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