Examlex
In selecting a medium for your instructional materials, ask the following:
R&D Costs
Expenses related to the research and development activities of a company, aimed at the innovation, improvement, or development of new products or services.
Competitive Entrants
New participants in a market who compete against established incumbents, usually introducing new competition or innovation.
Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them to make the product available to a broader market.
Penetration Pricing
A pricing strategy where the price of a new product is set lower than competitors to quickly gain market share.
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